Sustainability And Our Environment

Sustainability…not just a word, but our way of doing business…



A pristine river and beach setting at Punakaiki

Westfleet is commitited to ensuring the health of our fishery, and our marine environment.

Harvesting and processing seafood in New Zealand is an intensely monitored, regulated process that ensures the productive  nature of our fishery is preserved.


Westfleet continues to make advances in its operational practices, in the areas of environmental and social responsibility.


Some of our milestones include:


-Adoption of waste minimisation strategies

-Adoption of packaging minimisation for environmental reasons

-CFC free refrigeration and ice-making processes

-Investment in ultra fast processing technology, to minimise spoil and increase product returns

-Invesment in Long-line technology to minimise fishery damage

-Investment in local infrastructure

-Investment in local labor – putting resources back into our local community


About the QMS


Bluefin Tuna schooling at the Hokitika Trench

Managed under the QMS or Quota Management System, Westfleet’s home fishery stands proud as an example of what can be achieved when information and action work in harmony. The result is a sustaintable, stable and productive fishery.

The Quota Management System operates by allocating harvesting rights to our New Zealand fishery, based on percentages of the Total Allowable Commercial Catch (or TACC) for individual species. These quota rights exist as property, and may be bought, sold and leased subject to certain qualifications and represent the weight amount of fish that can be caught.

Year after year, a close scientific monitoring process gathers information on fish stocks and fine tunes Total Allowable Commercial Catch (TACC) in order to guarantee plenty of fish for years to come.

Westfleet actively participates in this information process, and works to ensure our marine resources are managed carefully. Westfleet has commitited itself to full compliance and recognition of relevant New Zealand Fishery Law.

By working in harmony with our natural environment, Westfleet can proudly pass on a healthy fishery to the generations of tomorrow.


In alignment with the intentions of the QMS, Westfleet’s own fishing methods promote the continuing health of our fishery and the marine environment


Westfleet’s preferred fishing method is by long-line, which has virtually no impact on the underwater environment, is safe to other marine life like seabirds, dolphins and seals, and results in the highest quality products to our customers.

New Zealand's Hectors Dolphin - Found throughout the Westcoast

Mid Water trawling for schooling fish such as Hoki, is done in season, when this popular species gathers in the millions for annual spawning at the edges of the Hokitika Canyon.